There's a new family activity finder in town called Just P.L.A.Y.
Just P.L.A.Y. is a subscription-based activity finder for busy parents, currently serving all counties in Delaware.
"What does P.L.A.Y. stand for?"
The P.L.A.Y. represents "Promoting Lifetime Activities for Youth".
Through the Power of Play, we endeavor to develop emotionally and socially healthy children by fostering positive interactions between children, their primary caregivers, siblings, and their communities!
How Britt Assist played a part.
The Britt Assist brand team was able to capture the Just P.L.A.Y vision through a new website, graphics, marketing tools, volunteer hours at pop up shops to support Just P.L.A.Y.
Key Website Features: Free trial before automatic monthly renewal for JP membership, a preview of events on the home page, points system to allow members to collect points to fun JP apparel and accessories, and community event registration.